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Concept information

Information Science > Communication > Advertising > Direct-to-Consumer Advertising
Behavior and Behavior Mechanisms > Behavior > Communication > Advertising > Direct-to-Consumer Advertising
Technology, Industry, and Agriculture > Commerce > Marketing > Advertising > Direct-to-Consumer Advertising

Preferred term

Direct-to-Consumer Advertising  

Type

  • Topical Descriptor

Broader concept

Entry terms

  • Direct to Consumer Marketing
  • Direct-to-Consumer Marketing
  • Marketing, Direct-to-Consumer

Scope note

  • Advertising that directly targets consumers of certain products such as pharmaceuticals.

History note

  • 2016

In other languages

URI

http://www.yso.fi/onto/mesh/D000067088

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