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Concept information

Behavior and Behavior Mechanisms > Behavior > Communication > Advertising
Information Science > Communication > Advertising
Technology, Industry, and Agriculture > Commerce > Marketing > Advertising

Preferred term

Advertising  

Type

  • Topical Descriptor

Broader concept

Narrower concepts

Entry terms

  • Advertisement as Topic
  • Advertising as Topic

Note

  • medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant; do not confuse with Publication Type ADVERTISEMENT

Scope note

  • Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed)

History note

  • 2008(1963)

In other languages

  • mainonta

    Finnish

  • ilmoittaminen
  • ilmoittelu
  • mainostaminen
  • Annonsering

    Swedish

  • Annonsering som ämne
  • Reklam som ämne
  • Telefonförsäljning
  • Telemarketing

URI

http://www.yso.fi/onto/mesh/D000329

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