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... > Health Occupations > Health Services Administration > Patient Care Management > Delivery of Health Care > Health Services Accessibility > Marketing of Health Services > Social Marketing
Health Care Quality, Access, and Evaluation > Delivery of Health Care > Health Services Accessibility > Marketing of Health Services > Social Marketing
Health Care Economics and Organizations > Economics > Financial Management > Marketing of Health Services > Social Marketing
... > Behavioral Disciplines and Activities > Behavioral Sciences > Social Sciences > Economics > Financial Management > Marketing of Health Services > Social Marketing
Technology, Industry, and Agriculture > Commerce > Marketing > Marketing of Health Services > Social Marketing

Preferred term

Social Marketing  

Type

  • Topical Descriptor

Broader concept

Scope note

  • Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

History note

  • 2003; use Marketing of Health Services 1980-2002

In other languages

URI

http://www.yso.fi/onto/mesh/D040241

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